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UNBALANCED: Facebook Captures 14% of Our Online Attention but Only 4% of Ad...
This article was published as a guest post at Business Insider, and is republished here for Digital Quarters readers. (image via Steven Leary) We spend more time on Facebook than anywhere else on the...
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How Facebook Becomes the Biggest Player In Advertising’s $540 Billion World
This article was published as a guest post at AdAge, and is republished here for Digital Quarters readers. Facebook will replace online display advertising as we know it. It will save digital media by...
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Facebook Giveth, and Facebook Taketh Away
Social Leaderboard Results for May: Traffic Is Down Across the Board Facebook threw publishers a curve ball in April: an algorithm change combined with a pullback in social reader promotion. And it...
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Look Out, Twitter: Pinterest on Your Tail
Most websites get the biggest slice of their traffic pie from Google; and Facebook is the most frequent #2. But the other social networks are starting to be significant to some sites. Now, let’s see...
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Facebook’s Reach Generator, Now on Sale for 100% Off!
Regular readers know that I love Facebook, and that I think they are well on their way to building what could be the largest media business ever created. That said, one of their recent advertising...
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Social Success = Search Success
We’ve seen it at Wetpaint, but it’s not just happening for us. Social success and search success now go hand in hand for all web publishers. If you look at the top 50 publishers on the web, there’s a...
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June Social Leaderboard: Traffic from Facebook Flat to Slightly Down
Facebook has maintained its squeeze on sending traffic out to web publishers for another month. The average publisher on the Social Leaderboard lost 0.1 percentage points in social composition from...
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Facebook Search Will Be Better than Google (5% of the Time)
This article was published as a guest post at AdAge, and is republished here for Digital Quarters readers. In May, I predicted that Facebook would introduce a search offering by the end of 2012....
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July Social Leaderboard: Remarkably Flat
Results took a little while longer to compile for July: social traffic to the Top 50 publishers on the web remains remarkably flat, with the average publisher adding only 0.2 percentage points to...
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Now Double Your Audience
Want more traffic? In a business where more reach and engagement means more advertising revenues, every publisher wants more traffic. So, what if you could double your traffic with no additional...
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The 20 Year Strategy for Media
This article was published in Ben Elowitz’s Media Success newsletter and is republished here for Digital Quarters readers. In the last few weeks, I’ve had three remarkably coincidental conversations...
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August Social Leaderboard
The Top 50 publishers on the web got a little bit more social traffic this month – but social as a proportion of total traffic stayed about the same in August as it was in July. Notable Exception:...
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Our Secret Sauce Is Now Less Secret
I’d be remiss if I didn’t post here about some big news for my company Wetpaint. This month, we announced that we’ve shared our secret sauce for massive audience growth with a key partner: Hubert...
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September Social Leaderboard
Well, after flat lining for months, social distribution gains took an ever so slight dip in September. Traffic from social slipped an industrywide average of -0.1 percent from August levels. Even...
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Media’s New Empirical Science of Results
The advertiser’s dilemma is well known, and well summarized (by John Wanamaker): “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Most media companies are in...
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Who Are The Most Social Web Publishers? (November Leaderboard Update)
Is social going to drive more traffic than search? At the beginning of 2012, it seemed like the answer would be yes. But over the last few months, we’ve hit a flat spot. Traffic from Facebook and...
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How Facebook Will Succeed in Search
This article was published as a guest post at AllThingsD, and is republished here for Digital Quarters readers. In August 2011, I went out on a limb about Facebook’s strategy for search. Search is a...
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And the 2012 Media Awards Go to . . .
Maybe the most remarkable thing about 2012 was how unremarkable a year it was for digital media. No dizzying successes or embarrassing blunders. (Well, unless you count Facebook’s lackluster IPO or...
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December Social Leaderboard
After a long spell of stagnant growth, Social Leaderboad numbers showed a welcome, albeit modest bounce in the final month of 2012. Compared to the anemic (0.1 percent) overall increase from October...
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The Nuclear Option: Google’s Tricky Maneuver to Force Brands to Use The...
Sources have told me for months that Google has been considering it, and tonight I finally saw that they pulled the trigger. Google just made a simple yet tricky change designed to compel brands to...
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